History

Although Sony made computers in the 1980s for the Japanese market only, Sony withdrew from the computer business around 1990. Later, Sony re-entered the market, this time globally, under the new VAIO brand, started in 1996 with the PCV series of desktops.

VAIO Brand

The VAIO is a sub-brand for many of Sony’s computer products. The branding was created to distinguish items that used consumer audio and video, as well as being conventional computing products.

One example of this was the Sony VAIO W Series personal computer, which was a regular PC and a miniature entertainment center.

Sony is expanding the use of the VAIO label. It can now be found on notebooks, subnotebooks, desktop,

and a hard-disk-based audio player that comes in both 20GB and 40GB variations (called VAIO POCKET player).

VAIO Trivia

Sony named its VAIO line using an acronym for “Video Audio Integrated Operation.” The VAIO logo represents a combination of analog and digital signal technology. The ‘VA’ represents an analog wave and the ‘IO’ represents digital binary code.

Ara Rubyan is networking specialist with over ten years of experience in design, implementation and maintenance. He is a certified A+ Hardware tech, a Microsoft Certified Systems Engineer, and a Master Certified Novell Engineer. He has over 10 years of experience in training design and delivery and has been developing web based training for more than 10 years. His background in training coupled with his IT knowledge help him to ensure the seamless development of product user training.